Blog

THINKING ALOUD

March/April Promo at Hollywood Camera

POSTED ON March 25th  - POSTED IN Info
Check out our exclusive offers for FB and Twitter. Valid until April 30th 2015:

First offer:

Sony’s latest 4K super 35mm camera is the FS7. This camera is mobile, light weight and produces amazing images. This month we are offering the Sony FS7 package for $395 a day and we will include the new Sony 28-135mm F4 zoom lens for no extra charge (normally $75 a day). This is great for ENG work, with a wide-ranging zoom that covers wide-angle to telephoto.

USE PROMO CODE: FS7 ZOOM

Digital Motion Picture Center at Sony Pictures

POSTED ON February 27th  - POSTED IN Info, Photography
We had the opportunity to visit the Digital Motion Picture Center at Sony Pictures in Culver City.

The DMPC offers weekly hands-on training on Sony’s full range of Super 35mm cameras, including the F65 CineAlta™ digital motion picture camera and the F55 4K digital camera.

Today’s training was for the Sony F55. When we arrived in the morning we were seated in the theater section fitted with the latest Sony 4K projector. Spent a couple hours going through the Sony F55 features and recording formats.

Canon C500 and Leica Summilux-C T1.4 package

POSTED ON February 4th  - POSTED IN Info, Lenses, Photography

Canon C500 PL mount and Leica Summilux-C T1.4 primes special rental package!

Hey guys we have an amazing offer this month from Hollywood Camera. To celebrate the Oscars, in the month of February we are offering a complete Canon C500 PL mount camera package for free when you rent a set of Leica Summilux-C T1.4 primes. The C500 PL mount package is worth over $3,000 a day and includes recording media to capture Canon RAW and an extensive list of support gear which is mentioned below in detail.

HOLLYWOOD CAMERA COMPANY PROFILE

POSTED ON February 4th  - POSTED IN DIT Tools, Info, Lenses, Motion, Photography
No matter the project scale or vision, Hollywood Camera has the equipment and the facility to ensure that your project is done right and with the professional quality it deserves. From commercials, to television shows to feature films, Hollywood Camera has the experience, the equipment and the professional support that you need to take your ideas from concept, through production and ultimately help put your dreams in motion.

Hollywood Camera moved into its 12,000 square foot rental, production and post facility in Burbank in March, 1997.  We specialize in motion picture film and digital camera rentals. We take pride in offering exceptional service to our clients and building long term relationships. Our lens collection at Hollywood Camera ranges from some of the all time classics to the latest zoom, anamorphic and primes available on the market. All our camera packages are customized for the productions needs and budgets.

UCLA EXTENSION – CINEMATOGRAPHY

POSTED ON January 28th  - POSTED IN Info, Photography

UCLA Extension

Hollywood Camera Inc is currently hosting a series of classes that are part of the UCLA Extension certificate program in cinematography taught by DP Charles Rose AIC.

The certificate program in cinematography is offered by the department of entertainment studies of UCLA Extension and it requires approximately one and a half years for its completion.

Students from all over the world attend the program and Hollywood Camera Inc is very excited to be a selected vendor of this 100 years old educational institution by providing camera equipment and a production stage for tomorrow’s filmmakers.

Today we had students get hands on with the Arri C2 35mm film camera. It was first released back in 1937 and was one of the first film cameras used in the early years of Hollywood. Instructor Charles Rose covered the theory of film and the mechanical parts of this camera, then students all had a chance to set up tripod, load film and shoot some test shots with the Arri C2.

Sony FS7

POSTED ON January 21st  - POSTED IN Info, Photography

The Sony FS7 records in XAVC codec on internal XQD media cards in UHDTV 4K resolution (3840×2160), and with a firm update some time this quarter it will also capture full 4K (4096×2160). It can also acquire 12 bit 4K RAW footage when it is paired with the Sony AXS-R5 recorder and the HXR-IFR5 deck. Alternatively, it is also possible to capture RAW using the Convergent Design monitor and recorder Odyssey 7Q. If its promo work or run and gun shooting the Sony FS7 also captures HD in 10bit 4:2:2, which is an amazing format for a super 35mm senor in this price range. Slow motion is capable at 60fps in 4K and 180fps at HD resolution.

Our package can include the new Sony Zoom lens 28-135mm F4 which is fully integrated with the ergonomic handgrip (Start/Stop & Zoom Control) for those that are using the camera in ENG / Broadcast mode.

There have been amazing reviews about the Sony FS7, feel free to drop in and shoot some test footage with us or call and speak to one of our professional rental agents for any questions you may have regarding this camera for your next project.

Check Sony F55 Availability Here!

Back to Top